Working with their existing logo, I developed the wider brand identity and brought it to life across illustration, print, digital and social. Inspired by Morocco’s colour, culture, landscape and surf scene, I created a playful suite of hand-drawn illustrations alongside a warm, energetic visual style designed to capture the spirit of the trips.

The project included the brand brochure, bespoke illustrations, signage, social media content and supporting brand materials - creating a cohesive identity across the full customer journey.