A designer shaped by Cornwall, creativity and storytelling.

I grew up in Mousehole, Cornwall, spending most of my childhood outdoors - walking the fields above the village, jumping off harbour walls and exploring the coastline that still inspires me today.

Creativity was always a huge part of my life. From sketchbooks and painting to photography and design, I was fortunate to have parents who encouraged me to follow a creative path when many people were told it wasn't a practical career choice.

After studying BA (Hons) Graphic Arts at Winchester School of Art, University of Southampton - specialising in photography, I spent more than a decade working in-house across hospitality, tourism, events and lifestyle brands.

Along the way I've photographed Hugh Grant, at Highclere Castle, travelled extensively through South America, New Zealand and Asia, and worked with organisations including St Austell Brewery, Rick Stein, CSIA and Basingstoke Council.

Today I work from my studio in Hayle, balancing freelance life with family life, ongoing home renovations, coast path walks and raising my son Finn.

My approach combines strategic thinking with creativity, helping businesses build brands that feel authentic, memorable and genuinely reflective of who they are.