B LOVE

A festival rebrand for Basingstoke, from free community event to ticketed weekender.

I worked in-house at Basingstoke and Deane Borough Council. Basingstoke Live was the borough's existing music festival, and I led its rebrand into B LOVE, repositioning it as a ticketed destination festival within the wider Basingstoke Festival programme, with acts like Wilkinson, Faithless, Toploader and Reef on the bill.

The brief

I worked with the event organisers and promoters to develop the identity, presenting ideas and refining them together until we landed on something that felt energetic without losing accessibility.

The brand then went out everywhere: billboards, lamp post banners, festival signage, line-up posters, A-boards, lanyards, reusable cups, the website and event brochures, alongside photography on the day.

What I did

Services

Brand identity · Signage · Print design · Event graphics · Web design · Social assets

B LOVE lamp-post banner promoting the ticketed music festival.
B LOVE line-up poster promoting artists including Faithless and Toploader.
Festival crowd at B LOVE in War Memorial Park.
B LOVE music festival identity and campaign graphics.
B LOVE branded lanyards and event materials.
B LOVE festival signage and wayfinding at War Memorial Park.
B LOVE website and digital campaign graphics.
B LOVE reusable cups featuring the festival identity.
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