A complete festival rebrand for Basingstoke's annual music event as it transitioned from a free community festival to a ticketed destination family experience.

Working closely with event organisers and music promoters, I developed a bold visual identity designed to elevate the festival's profile, attract new audiences and support its commercial growth. The process included presenting and refining creative concepts with key stakeholders to agree a brand direction that balanced energy, accessibility and broad audience appeal.

Featuring headline acts including Wilkinson, Faithless, Toploader and Reef, the identity was rolled out across a wide range of event and promotional touchpoints, including billboards, lamp post banners, festival signage, line-up posters, website graphics, A-boards, lanyards, reusable cups, event brochures and event photography.

The result was a cohesive festival brand that strengthened the event's visibility across the town, enhanced the visitor experience and helped position B LOVE as a recognised live music destination.