Basingstoke Festival
Basingstoke Festival is an award-winning arts festival celebrating creativity, culture and community through a diverse programme of outdoor theatre, live music, dance and family events.
As part of the festival's evolution, I developed a refreshed visual identity that brought the programme together under one bold and recognisable brand. Inspired by creativity and self-expression, the identity used vibrant colour, artistic graphics and playful typography to engage audiences across the borough.
Working across both print and digital, I designed and delivered a comprehensive suite of campaign materials, including the festival programme, posters, advertising, social media assets, large-format signage and promotional graphics, creating a consistent experience across every touchpoint.
Services
Brand Identity
Campaign Design
Editorial Design
Print Design
Social Media Assets
Event Branding
Sector
Arts & Culture • Community • Events
Related Project
B LOVE Music Festival
As part of the wider festival campaign, I also developed the visual identity for B LOVE - the festival's flagship music event. Designed to help reposition the event as a ticketed destination festival, the branding was rolled out across line-up posters, billboards, lamp post banners, festival signage, reusable cups, lanyards, website graphics and event photography, creating a memorable identity for performances by artists including Wilkinson, Toploader and Reef.
The result was a cohesive family of festival brands that celebrated arts, music and community while strengthening the overall identity of Basingstoke Festival.