A new identity for a sixth form working to stand apart and attract students beyond its own school gates.

The VI Form Academy

The VI Form Academy is part of CSIA, trying to establish itself as independent and attract students beyond those already at the school it's attached to. It needed an identity that could stand on its own and appeal to a wider audience making a real choice about where to study.

The Brief

I designed the brand identity and logo, then took it across the website, prospectus, stationery, signage and vehicle graphics. The prospectus was the biggest piece: I project managed it end to end, pulling together the copy and content as well as the design.

Photography was shot in-house, and I coordinated with an external video agency for the launch video, so everything, stills, motion and print, felt like the same brand. I also ran their social media, giving the new academy a voice of its own to reach the wider audience it was trying to attract.

What I did

Brand identity · Logo design · Website design · Signage · Vehicle graphics · Photography · Social media

Services

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