Place Marketing, Basingstoke & Deane
Place marketing and economic development work across the borough, from a historic town centre to a business district newsletter.
I worked in-house at Basingstoke and Deane Borough Council for nearly six years, across many different teams, working with both council staff and external officers. My focus here was place marketing and economic development, helping different parts of the borough communicate with the people who use them.
What I did
Brand development · Campaign design · Editorial design · Social media content · Photography · Print design
Services
Creative communications supporting the borough's business community, promoting Basingstoke as a place to start, grow and develop a business.
Basingstoke Biz
Basing View
Working within the business district's existing identity, I created The View newsletter and the My Basing View internal communications branding, giving the district a more cohesive, engaging way to talk to the people who work there.
A bold graphic identity for Basingstoke's historic centre, built to give it a personality of its own and pull people beyond the main shopping centre to rediscover its independent shops and heritage.
Top of the Town
